
The 5-Second Test: What Visitors Decide About Your Site Instantly
Visitors judge your website in about 5 seconds and decide whether to stay or leave. Here's what they're deciding, and how to pass the test.
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5 articles in Getting More Customers

Visitors judge your website in about 5 seconds and decide whether to stay or leave. Here's what they're deciding, and how to pass the test.
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Should your website use polished stock photos or real photos of your business? The answer affects how much customers trust you. Here's what works.
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Customer reviews are one of the most powerful things on your website. Here's why they matter so much, and how to use them to win more customers.
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If your business runs on word of mouth, is a website even worth it? An honest look at what a website can and can't do for a local business.
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People are visiting your website but nobody's calling. Here are the 5 most common reasons, and simple fixes to turn visitors into customers.
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