Top 5 Reasons not to Buy a Website
Why you shouldn't buy a website for business
I remember plucking away at my keyboard about 15 years ago browsing the web for a local pizza shop, I wasn't surprised then to learn that they did not have a website but many companies didn't need to buy a website then.
The internet and the general business mentality today is a different story and you wont find much difficulty in finding lots of those businesses have opted for an online presence.
But why invest your hard earned cash into a website when you can simply print a leaflet or a flyer?
John owns a small electronics shop on the outskirts of a small town and has been happily trading with the local community for the past 3 years. He's doesn't believe in buying products and services his business doesn't need and he has to see the benefits of something before he will buy it.
Let us have a look at the top 5 reasons why someone like John would not to buy a website;
- Communication – what's the point of having good communication with our customers? They know the shop telephone number and my answering machine catches the calls when I'm unavailable with a message that states I'm open 9am till 1pm and from 2pm to 5pm unless I'm helping someone in the shop or have a delivery or need to go out for something or it's lunch time. I get blank messages all the time so I doubt it was ever important.
- Trading Hours – My shop is open long enough during business hours, surely they can wait until tomorrow or after the weekend, why would anyone want to buy something outside my business hours anyway?
- Greater catchments – I am happy with my local catchment area, I have no idea what kind of people I'm going to get 40 miles down the road, I'm sure that they would be able to find a business like mine a lot closer anyway!
- After sales support – My customers generally don't ask about the products I sell them, in fact I've realised that most people only buy once from me so I doubt that after sales would ever be needed!
- An informed choice – I don't have any problems with people understanding my products I have over 10,000 items on show in my small shop, it's all there for my customers to find. No one asks for my help so they all must know where everything is.
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